Fluid Packaging
- Medium Print
- Client Packaging Design
In my Packaging Design class, I rebranded an existing drink, the Fluid Recovery drink, in a distinctive new way. Compared to other sports recovery drinks that all look, well, exactly like sports recovery drinks, my Fluid packaging is an unusual new way of selling sports recovery drinks. I drew inspiration from early 20th century boxing posters.
(For the triathlon geeks out there: that’s Normann Stadler, of course!)
