Tyson Tate

My Corporate Identity class was paired with an Industrial Engineering class from Notre Dame University under the supervision of Masterchem Industries, Inc. to develop entirely new approaches to the way people decorate walls. My Notre Dame counterparts prototyped a product that, when applied to a specially-prepared wall, would grow grass and flowers. This is the identity I created for their product, which emphasizes the melding of wall and nature by combining symbols of the two: a wall and falling leaves.